By Dr. Serkan Toto – On Japan's Game Industry

Rakuten Cooperates With Sony And Others In E-Book Standard [E-Commerce]


Rakuten apparently believes in the future of e-books: the company announced they have reached an agreement with Sony, Panasonic, and major book retailer Kinokuniya to cooperate in the development of an industry standard for e-books in Japan.

The goal is to do away with barriers that exist between the different e-book services in this country in order to drive adoption.

Rakuten explains what the cooperation is about:

1.Promoting the development of an environment that facilitates freedom of choice for e-book terminals, and access to a greater variety of e-book titles (hereafter referred to as “contents”) from all kinds of e-book stores. As a specific goal, we will work toward standardizing our systems to allow mutual connections between e-books terminals and e-book stores operated respectively by the four companies, starting in the latter half of 2011.

2.Provision of a one-stop system that allows users to manage all contents purchased from different e-book stores.

3.Launching a portal site mainly for displaying ranking charts to allow users to quickly obtain information on popular titles based on sales at physical, Internet and e-book stores.

Needless to say, Rakuten is also planning to cooperate with e-book service providers that adopt the new standard in the future, for example booklista, an e-book site backed by Sony and others.

About the author

Dr. Serkan Toto

I am the CEO & Founder of Tokyo-based Kantan Games Inc., an independent consultancy focused on Japan’s game industry.

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By Dr. Serkan Toto – On Japan's Game Industry