By Dr. Serkan Toto – On Japan's Game Industry

Japan’s Mobile Game Market Size Reaches US$13.3 Billion


Japan’s mobile gaming market is not only the world’s oldest and most mature, it has also reached a massive market scale over the last 10+ years.

According toJapan’sMobile Content Forum(MCF), the country’s market for games delivered on mobile devices reachedUS$13.3 billion* in 2018.

(For a top 10 of Japan’s biggest mobile game hits by revenue in 2018, click here.)

The US$13.3 billion covers mobile apps, mobile browser games, and games delivered to feature phones (with the last segment being negligible nowadays).

Here is a breakdown of how Japan’s mobile gaming market evolved over the last years, according to MCF:

Japan’s Mobile Game Market Size (in US$ billion, source: MCF)

*Currency conversion for all sums mentioned above: 100 yen = US$0.94 at time of writing.

About the author

Dr. Serkan Toto

I am the CEO & Founder of Tokyo-based Kantan Games Inc., an independent consultancy focused on Japan’s game industry.

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By Dr. Serkan Toto – On Japan's Game Industry