Japan’s mobile gaming market is not only the world’s oldest and most mature, it has also reached a massive market scale over the last 10+ years.
According toJapan’sMobile Content Forum(MCF), the country’s market for games delivered on mobile devices reachedUS$13.3 billion* in 2018.
(For a top 10 of Japan’s biggest mobile game hits by revenue in 2018, click here.)
The US$13.3 billion covers mobile apps, mobile browser games, and games delivered to feature phones (with the last segment being negligible nowadays).
Here is a breakdown of how Japan’s mobile gaming market evolved over the last years, according to MCF:
*Currency conversion for all sums mentioned above: 100 yen = US$0.94 at time of writing.