By Dr. Serkan Toto – On Japan's Game Industry

Japan Gaming Market Interview


I was recently interviewed by Joseph Kim and Josh Burns for Deconstructor Of Fun on the status quo and future of the gaming market in Japan (mobile, console and PC).

Here is the video:

Video overview (opens video in YouTube when you click):
0:54 Serkan Intro
2:30 Japanese Market Overview
4:55 Japanese Studios Globalization
7:30 Growth areas
9:10 PC and Console Market in Japan
12:20 Big Japanese Hits
20:10 Biggest Players in the Market
24:35 Best positioned Companies in Japan
30:45 What’s going on with Nintendo?
33:40 Popular Genres/Themes/Art Styles
37:40 Innovation in the Market
41:20 Big US Console hits in Japan
42:55 Japanese Mobile Game Launches
47:50 Marketing Budgets
51:50 Success for Western Devs in Japan
1:01:20 Netease Success with Knives Out
1:04:50 Asian Dev Success in Japanese
1:10:50 Top 3 Takeaways

If you prefer the podcast version, you can find it here on various platforms or access it directly below:

About the author

Dr. Serkan Toto

I am the CEO & Founder of Tokyo-based Kantan Games Inc., an independent consultancy focused on Japan’s game industry.

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By Dr. Serkan Toto – On Japan's Game Industry