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8th July 2021

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Nintendo to focus more on original IP

"New game series as well as long-sellers such as Mario and Zelda" will be the focal point going forward, president Shuntaro Furukawa says

Nintendo is to focus on developing more original IP for the Switch going forward.

President Shuntaro Furukawa said in an interview with Nikkei (translated by VGC) that creating new series and developing new entries in well-known Nintendo IP is what the Switch needs to remain competitive.

"With the expansion of time spent at home, the range of 'entertainment' as an object of consumption is expanding," he said. "Games are not a necessity of life. In order for customers to choose games in their finite time, they have to be interesting. Competition is tough, and I am not optimistic.

"I myself am looking at and studying various forms of entertainment. In the future, we will focus on creating new game series as well as long-sellers such as Mario and Zelda."

Later in the interview, he mentioned that Nintendo is always considering new hardware.

"We are constantly building up ideas for the new consoles the market is expecting, but there are some things we can't do now due to technology and cost constraints," he said.

There's been rumours of an upgraded version of the Nintendo Switch for a while now, with the platform holder reportedly to unveil a 4K OLED Switch this year. The new version will reportedly use latest Nvidia graphics chip.

Celebrating employer excellence in the video games industry

8th July 2021

Submit your company

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I feel like I've heard this before...
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