By Dr. Serkan Toto – On Japan's Game Industry


Japan’s Top Selling Video Games And Consoles In 2019


Data provider KADOKAWA Game Linkage just published an overview on the Japanese market for video games and console for 2019. Overall, the entire industry (hardware and software including digital downloads) reached US$4.1 billion in CY 2019. That’s a 0.6% increase year-on-year. What I find...

Japan Gaming Market Interview


I was recently interviewed by Joseph Kim and Josh Burns for Deconstructor Of Fun on the status quo and future of the gaming market in Japan (mobile, console and PC). Here is the video: Video overview (opens video in YouTube when you click):0:54 Serkan Intro 2:30 Japanese Market Overview 4:55...



Game industry news outlet asked a number of analysts (including myself) for predictions how we think about the gaming business in 2020. Here is a repost from my contribution to their article: Last Year’s Predictions Switch Pro and Lite for 2019 – 50% correct. (But I...

Switch Lite Sales: The Bloomberg-Citi Disaster


I am German, and as such (I hope) a rather analytical and sober person. Based out of Tokyo, I have been consulting to financial institutions for almost a decade, both buy-side and sell-side. I am an economics PhD and have a solid understanding of how investment banks, investors and “the...

Pokemon Company’s Net Profit Jumps 50% To US$124 Million


The Japanese government’s Official Gazette just released details onThe Pokemon Company‘s financials for its 21st year in business. According to the gazette, net profit jumped to a handsome US$124 million in the financial year that ended on February 28, 2019 (via Kanpo Blog). In 2018, net...

By Dr. Serkan Toto – On Japan's Game Industry